FUNfx Systems Corporation is the developer of the FunfxZone Family Entertainment Center and Safari Ridge Adventure Park business models. Our FRAG gaming system, themed battlefields and interactive props are designed and packaged specifically to bring a multitude of adventure games into one or more controlled environments suitable for family entertainment centers and amusement parks. We also include the necessary management resources to assist owners in entertaining customers, training employees, and growing their business.

Interactive Adventure Games and Scenario Fields
Adventure Paintball; the acid test  If you have ever been to a paintball field, you have probably noticed that everything on the fields has a faded, battered, mushy look. This is what the combination of paintball goo, repetitive paintball impacts and exposure to the elements can do to almost any building material. The mineral oil in paintballs acts as a corrosive, and the constant paintball impacts will eventually crack most rigid coatings (even polycarbonate, the stuff they make bulletproof glass with, cannot stand up to this constant assault from paintball battles), throw in a little UV and seasonal weather patterns and it is little wonder that most paintball fields look like they are slowly dissolving! The obstacles that this harsh environment presents to would be field owners is the primary reason that, for the most part, adventure paintball is still being played “out in the woods”, and from our perspective, that is like video games still being played at the “paddlepong” level of development. We have changed all that. 

Our field props and building systems have been developed and refined over a 20-year period of hands on experience. During that time we have tested and rejected a myriad number of materials and construction methods, but we can now say with confidence that our products can withstand the ongoing punishment that comes with any successful public operation. Not only that, but they are also designed to immerse your players in the story - like climbing inside a video game. Our fabrication system can be customized to suit any adventure scenario that you can imagine, with lifelike, durable components that get your customers talking, and keep them coming back again and again... with their friends!
Adventure Laser Tag  Our laser tag system has been custom designed for adventure play and can be used indoors or outdoors.  Our guns are completely wireless and fully integrated into our Point of Sale system. This tamper proof closed system allows you to fully audit daily sales without having to worry about “slippage” (our guns will not operate if the games are not paid for in advance and entered into daily sales). An infrared beam built into each gun fires every time the trigger is pulled, and five built-in sensors record “hits”. The laser tag system is perfect for either a stand-alone attraction, or as the basis for a multi-format operation.
Re-inventing Family Entertainment!
When I was a kid, the intricate details and animated props at parks like Disneyland and Universal Studios blew me away. The “Raiders of the Lost Ark” and “Pirates of the Caribbean” theme rides, to name just two, were amazing feats of technical innovation and artistic talent. I joyfully went on all of these rides numerous times, and in spite of the plethora of visual stimulation, I was also struck by another sensation that kept creeping into the back of my mind. After the third or fourth go-round on each ride, I was getting a little bit, dare I say it... bored. That made me feel guilty. How could I possibly be bored in the midst of all of this visual stimulation? Looking back, years later, I finally realized what the problem was. As fascinating as those rides were, I was a kid, and as such I didn’t want to just look at Pirate stuff, I wanted to be the Pirate! Like most kids everywhere, I had a vivid imagination unburdened by logic and years of “life” experience. I wanted to swing from the yardarm and battle demons in the ancient tunnels of the lost world, not just watch animated characters do it. And just like seeing your favorite movie for the second time, there were no more surprises after the first ride, nor could there be, because the story was always going to be the same. I knew that the pirates in the dungeon would never get the dog to give them the keys... but I wondered what might happen if they did. 
I am sure that kid’s imaginations today are just as vivid as mine was back then, and also, that this is the primary reason why video games have become so popular. Video games allow players to control the action! The “theme park like” visual stimulation is still there, but the player controls what the main characters will do next, and every game is different, especially if other players are controlling the actions of other characters. This “uncertainty of outcome” is what draws us into these games. It is also why competitive sports are still so popular (and why all of the well-intentioned efforts to remove competition from adolescent sports is probably doomed to failure). But, unfortunately for today’s digital kids, all of this mental and visual stimulation that video games provide can also come at a hidden cost. That cost is the complete lack of physical exercise, fresh air, sunshine and real social interaction that comes from spending too long hours in a digital world. We have no way of knowing what the long term effects of this new behavior will be for our society, although the rise in childhood obesity seems certainly to be one leading indicator. But what if we could bring the adventure; the visuals; and the physical involvement into a safe, healthy, three-dimensional environment? Well, we can, and we have. Welcome to Funfx Systems’ 3D Adventure Games.  ~ Gary Whiteley, founder
Game Control (GC) and Point of Sale (POS) systems:  All of our fields are controlled by a central computer (running our FRAG software) that wirelessly tracks player activities, co-ordinates game play and triggers special effects. These behind the scenes automated controls create more freedom of movement for your customers, as well as allow your staff to focus their attention on customer service and safety issues. The GC computer also interacts with the POS system which allows you to seamlessly handle large crowds as well as to automatically verify player authorization. The POS was custom designed for our style of adventure play and allows you to organize all aspects of your customer accounts, from online bookings to onsite equipment tracking, as well as recording daily sales and producing customizable sales reports and analysis.
Web Design and Marketing:  
If you are going to be in a family entertainment business, it is essential that you have an effective presence on the Internet. This rapidly evolving network is where your customers are. An effective website is an essential part of that presence, however, that is not likely to be enough if you are not taking full advantage of social media sites such as Facebook, Instagram, Twitter, etc. Our highly skilled web design and marketing team has perfected our Internet  Marketing systems in tandem with the development of our Safari Ridge test field. These systems are specific to our business model, and they have been thoroughly tested and proven to be effective. This knowledge and experience is now available to you to insure that you have an interactive social media presence that will get results.
Staff Training and Business Management:  Whether you are starting a brand new project or merely adding a new venue to an existing business, we can assist with staff training and planning to help you avoid that frustrating, and often costly, learning curve. We will work with your management and other staff to ensure they are completely familiar with our operating systems as well as the myriad nuances they may encounter while operating an adventure business. We can also provide onsite training at our test field in Kelowna, prior to your business opening. If you do not want to operate the business yourself, we also offer a complete business management service, and we are confident enough in our business model that it may even be possible to provide this service on a strictly profit sharing, contract basis.

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The development, and proliferation of video games is well known, but there are also several other, lesser-known game activities that gained popularity around the same time and that are now being played, in one form or another, all over the world. “Live Action Role Play” or LARP as it is commonly referred to, generally refers to the costumed re-enactment of medieval or fantasy swordplay battles. There are also hundreds, if not thousands (one of the LARP group websites boasts of 48 chapters representing over 31,000 members in the U.S. alone), of reenactment groups that focus on famous wars from throughout recorded history. One of the better known of these would be the reenactment of the U.S. civil war battle for Gettysburg, wherein thousands of enthusiasts gather on an annual basis to relive those events. In spite of the widespread growth and popularity of these fantasy role-play games, for the most part they remain on the fringe of activities available for
family entertainment, with games such as Laser Tag and Paintball representing the only mainstream versions. We believe that there is a large untapped interest within the general pubic to experience these types of games, but in a more controlled and simpler format. We have designed our battlefields and props to do just that.

   

Our themed battlefields can be configured to accommodate every game activity from paintball, to laser tag, to swordplay, to super soakers, and back again, on an hourly, daily or even player demand basis. There are several ready-made field themes to choose from including Alien Invasion, Castle Claymoor, District #14, and the Lost World.